The Electric Motorcycles on Display at The November 2014 International Motorcycle Show in Seattle

[Updated to mention the incredible attention our e-motorcycles received from passers-by in the parking garage.]

In this post about the motorcycle show:

  • Only one electric motorcycle seen, and it wasn’t for sale
  • Special parking kindly set aside for recharging electric motorcycles
    • We almost didn’t attend the show because people in the garage wouldn’t stop asking questions about our e-motorcycles!
  • Speculation about what this year’s absence could mean for the future of electric motorcycles
  • What am I doing to support the e-motorcycle industry?
  • Have I gone 100% electric? 

International Motorcycle Show travels from city to city, bringing people in touch with local and national motorcycle manufacturers and related companies under one roof.  In the recent past, electric motorcycle manufacturers like Brammo and Zero Motorcycles have been among the exhibitors.  Even KTM once showed off the Freeride E, an electric dirt bike a few years ago.

Only one electric motorcycle?  Seriously?

As a recent EV convert and motorcyclist, I’ve been eagerly following the progress of these e-motorcycles and looking forward to what new products each manufacturer would bring to each year’s Motorcycle Show.

What was I looking forward to at this year’s Seattle show?

  • Based on their past appearances, a return of the big, proud display by Zero Motorcycles, touting their recently announced 2015 models.
  • Based on their recent signing on of Seattle E-Bike as their Seattle dealership, a confident presence by both Seattle E-Bike and Brammo, touting their successful end-of-summer sale extended through the end of the year.
  • Based on their recent release in Europe of the C Evolution electric scooter, even if it isn’t sold in America, I hoped to see a model on display at the BMW booth to solicit demand for this product here.
  • Based on the (1) increased presence of electric motorcycles at the show over time, (2) that Seattle is the #4 city in the nation in EV adoptions, and (3) the precedent they’d already set, a FreeRide E on display by KTM.
  • Based on the incredibly popular Project LiveWire Experience tour, it wouldn’t have been surprising to see it at the Harley-Davidson booth to further drum up interest.
  • Based on the surprisingly large number of 2014 debuts by a number of promising newcomers to the e-motorcycle industry, I was holding my breath for a chance to see and sit on the Sora by LITO Green Motion, the Ego by Energica, or the 2013 Pikes Peak winning LS-218 by Lightning Motorcycles.

So which of these expectations were met?

Only Harley-Davidson presented an electric motorcycle, and one that the company has made no promise to ever bring to market.


When will Project LiveWire™ motorcycles be available for purchase?

Project LiveWire™ motorcycles are not for sale. This is a journey we’re taking with our customers to discover how good we can make the ride. We’re taking the Project LiveWire™ motorcycle experience around the country this year, and continue in the US, Canada and Europe in 2015. We’ll gain feedback from real riders on what they are looking for in this type of vehicle from Harley-Davidson® Motorcycle. Any final decisions about whether to bring an electric motorcycle to market – and when – will be made at a later date.

If this was a reflection of the progress electric motorcycles’ have made in the marketplace, it would be a disappointing one.  And, I believe, an incorrect one.

Special parking for electric motorcycles?

Prior to entering the exhibitor hall, I arrived in the parking lot immediately to the right inside the 8th Avenue entrance to the Washington State Convention Center to find a number of 110V outlets waiting under a sign that read “Electric Cycle Charging Station”.


Pictured:  Brammo Empulse R and Zero DS parked and charging

The bike was easy to park.  Leaving the garage to attend the show was the difficult part.  And a lot of fun!

Between parking the bike and removing my riding gear, the Brammo got a lot of attention from people who were passing between the parking garage to the show.  They couldn’t figure out why a motorcycle was plugging into an electrical outlet, they were drawn in by the bright colors, they were curious about a motorcycle type they’d never seen before.

Almost every group of passers-by turned their heads or approached with questions.  Staff of local race tracks, apprentice elevator technicians, squids (just kidding).  They almost always asked about the basic questions like range, or how long it takes to charge, or how fast it goes (it is decorated like a race bike, after all), but some asked detailed questions that I hadn’t been expecting, like whether the motor was AC or DC, whether it was brushless or not, or exactly what the battery chemistry was.

When my friend with the Zero DS arrived, the questioning from curious passers by continued.  It was very difficult to reluctantly but politely disengage to make our way to the motorcycle show ourselves.  Clearly there is a lot of earnest interest from the public, so it is surprising that the e-motorcycle manufacturers chose not to attend this year.

How did it come to pass that electrical outlets were made available for recharging?

Two years ago, I e-mailed Ed Barnes, the VP of Operations for the Washington State Convention Center, asking him if electric vehicle charging stations would be available so that I could recharge while I attend the 2012 show and be confident that I could return home.  At the time, I had a Current Motor Super Scooter that would barely make it to the Convention Center, never mind get home again.  I needed every opportunity to recharge.

That e-mail did not receive a response.  Given that I contacted him less than a month prior to the show, I shouldn’t have been surprised.  There was no time to arrange a response, even if he wanted to—I’m sure that he was much too busy with preparations for the show.

In 2013, after getting to know the Super Scooter better, I realized that not only would getting to the show even with a full charge be quite a feat, the December weather in Seattle was against it.  We decided instead to take our 2012 Nissan LEAF, which by that time we knew well enough to trust that it would have enough charge for the entire round trip.

This year, after taking possession of a Brammo Empulse R with the help of local dealership Seattle E-Bike, I wanted to try to ride to the show again.  This time though, I wanted to give the WSCC staff a reasonable amount of time to respond to my request, so I contacted Mr. Barnes with two months to spare.  After including a local EVSE representative in the conversation, I received two pieces of very encouraging news:  (1) 110V outlets would temporarily be made available in time for the show—not just for me, but for all electric motorcyclists that wanted to park and recharge before returning home, and (2) a permanent EVSE installation was planned for 2015.  This means that not only would a temporary recharging solution be available for electric motorcycles be able to recharge during their riders’ visit to the motorcycle show, but some time next year, all electric vehicles—cars or motorcycles—would conveniently be able to recharge while they parked.

Mr. Barnes, thank you for making this possible!  Because of your decision, my friend and I were able to recharge our electric motorcycles and return home safely.

WP_20141122_001 WP_20141122_021

Pictured:  My motorcycle’s battery recovered 35% of charge in 2.5 hours at 110V

The future of electric motorcycles

In a Facebook post inviting my motorcycle and e-motorcycle friends to this year’s motorcycle show, I drew their attention to the news about the electric motorcycle charging opportunity.

Afterwards, I looked up the list of exhibitors to find out which of the e-motorcycle manufacturers would actually be present.  As mentioned above, I found neither Brammo nor Zero on the list.  After asking the convention center to go out of its way to make e-motorcycle charging possible, this was an embarrassing discovery.  Further, assuming that WSCC was well aware that fewer electric motorcycle manufacturers were attending this year’s show than last year’s, it is a tremendous demonstration of good will deserving our appreciation.

In reaction to my report that Brammo and Zero would not be present, someone shared my disappointment and expressed concern that these manufacturers were doing themselves a disservice by not being represented at this show.

From the point of view of someone like me eager to see what the e-motorcycle industry has to offer the public, it is easy to become disheartened.  Companies one hoped to see don’t show up, as if they’d given up or didn’t care to promote and sell their products to anyone, anymore.  Companies who do show off an e-motorcycle make no promise to bring one to market, dampening excitement by frustrating potential customers or doing nothing to discourage skeptics.

I struggled to reply to this.  I did reply, but it’s hard to quote out of context here.  Instead, let’s say I’m pinning my hopes on the optimism shown by the sheer number of companies that have not only not given up, but are entering the market.  Brammo and Zero not only continue to sell e-motorcycles, but come out with new models and have solicited funding to develop new products, new business models, and expand their operations; that three new e-motorcycle manufacturers (Energica, Lightning, LITO) have made their market debut just this year; that major motorcycle manufacturers like BMW (C Evolution) and Harley-Davidson (Project LiveWire) have showed promising signs of taking electrics seriously; that related electric vehicles are also undergoing research and development (the electric unicycle from Ryno Motors, the half-car / enclosed motorcycle by Lit Motors, the several examples of electric aircraft).

We’re talking about electric motorcycles, but other electric vehicle types are the topic of serious R&D, too.  Pick a type of vehicle that is integral to our daily transportation needs, and it’s very likely that someone is trying to figure out how to make an electricity-powered version commercially viable.  Right now.  If not now, soon.  Why should motorcycles be singled out as the one form of transportation that will remain gasoline-powered?  In this light, I shouldn’t even harbor the shadow of a doubt that electric motorcycles as a class of vehicles will continue to improve.

For the impatient among us, we can of course be frustrated by companies that appear to not be taking every available opportunity to advertise, to get in front of potential customers, and to make the improvements and price reductions that would address our many concerns about the marketability of their products.  When we don’t know what a company is doing or why it has done something, we can be hasty to project our hopes and dreams onto them and view their actions or inaction as a betrayal of our expectations; we are hasty to pave the gaps in our knowledge with assumptions and desires and draw indefensible conclusions from them.  We can accuse companies of sitting on the sidelines missing short-term opportunities, not knowing that they are already taking action that they believe will lead them to future long-term successes.

For the impatient among us, it is painful to play the waiting game.  But wait we must, unless we join them, understand them, and/or contribute to their success directly.  For those of us who are not directly involved with those companies, one of the few ways that we can contribute is to become early adopters.  Reward them for what they have done so far and fund their future success.  Sitting and waiting doesn’t help them.

What am I doing to support the e-motorcycle industry?

Two years ago, my wife and I took the plunge and leased a Nissan LEAF to show support for Nissan’s decision to produce affordable electric cars, to show that workplace charging is something that our employer would have to factor into its facilities budget sooner or later, to show local businesses that installing EVSEs is another way to attract paying customers, to show electricity utility companies that they have to prepare for what amounts to a new fad in power hungry appliances that many homes can be expected to have in the future, and to show local government that EV charging infrastructure is as important to plan for as gasoline stations are to gasoline-powered vehicles. 

Two years ago, I entered a sweepstakes to win a Current Motor Super Scooter to see whether e-motorcycles are toys or terrific, and to give early-adopter feedback to the company so that their future products would be even better.

This year, I bought a Brammo Empulse R because while the electric scooter was an adequate commuter, I lived in too rural an area for its range and power to really be taken advantage of.  Also, I was impatient to proactively contribute towards the development of e-motorcycles and enjoy even less-than-ideal ones now rather than passively wait several years for them to catch up.  E-motorcycles are already fun, even if they’re not quite touring bikes yet.

Have we gone 100% electric? 

Not yet, but here’s what we have done:

  • We’ve gone from two gasoline cars to one hybrid car to one all-electric car.  We don’t plan to purchase any more gasoline cars.  If we need to travel long distances, we’ll fly, go by train, or rent a car.
  • We’ve got an electric scooter and electric motorcycle, but haven’t gotten rid of our gasoline motorcycles yet.  We still occasionally take motorcycle road trips that exceed the range of our electric two-wheelers, and it is cheaper to keep our gasoline vehicles than to rent them when we need them.
  • We’ve got solar panels that in the summer are not only more than enough to power the appliances, but power our all-electric car and all-electric motorcycle, and in our first year resulted in a credit of $700 from our electricity utility.
  • For grins, I’ll even mention that we even have electric yard tools even though gasoline ones exist. 
    • Our first lawnmower is electric.  We’ve never owned a gasoline lawnmower and don’t plan to. 
    • Our first hedge trimmer is electric.  We’ve never owned a gasoline one and don’t plan to.

So our gasoline motorcycles are holding us back from an all-electric garage.  And limitations in currently available electric motorcycles are holding us back from replacing the gasoline motorcycles—limitations that we’re sure to see addressed, but probably not as quickly as we’d like:

  • Range
    Our gasoline bikes can travel about 120-140 miles per tank of gas, and refuel at easily found gas stations.  The Brammo can go 50-60 miles on a single charge, but can only recharge from public EVSEs that are significantly less common than gas stations, or 110V outlets that you have permission to use (try to plug into a wall outlet at a shopping mall and mall security will unplug you if you’re discovered; try to ask for permission to plug in at a gas station’s outlet and you’re unlikely to get a helpful reaction).  50 miles is great for commuting (or riding the bike from home to the dealership for service, but it’s not great for touring.  Our gasoline bikes can travel about 120-140 miles per tank of gas.  Yes, a Zero has almost the same range, but that brings up the next point.
  • Charging speed
    Gasoline drivers or motorcyclists will scoff at the time it takes to recharge an electric vehicle, bragging that they can refuel in minutes instead of hours.  DC Fast Charging (in the form of CHAdeMO for most of the US) promises 80% charge in about 30 minutes.  However, Brammo does not offer this charging speed and Zero only offers it as an $1,800 add-on under controlled conditions that are so restricted as to be useless.  Brammos can natively recharge at L2 EVSE in 3.5 hours.  Zeros cannot connect to an L2 EVSE without a $300 adapter, but even so will charge no faster than L1 (110V) speeds, which takes 10 hours or so without one to four $600 bulky external chargers.  There has been some recent news about battery chemistries that support faster charging, or supercapacitors that can be reenergized faster than a chemical battery can be recharged, but these have not been deployed in any commercially available electric vehicle on two or four wheels.
    • As an aside, I wondered whether a Zero’s larger range beat out a Brammos’s faster charging speed.  At 60 mph, a Zero will reach a destination 100 miles away sooner than a Brammo because the Brammo has to stop to recharge for 3.5 hours at L2 every 50 miles but the Zero doesn’t.  However, a Brammo will travel 250 miles faster than a Zero because the Brammo will have stopped to recharge 4 times for 3.5 hours each while the Zero will have stopped to recharge 2 times for 10 hours each, so the Brammo will have only spent 14 hours charging while the Zero has spent 20 hours recharging.  Starting somewhere between 200-250 miles, the Brammo takes and keeps the lead.image
This entry was posted in Brammo, Car, Comparing, Current Motor, EVSE, Motorcycle, Unicycle, Zero Motorcycles and tagged . Bookmark the permalink.

6 Responses to The Electric Motorcycles on Display at The November 2014 International Motorcycle Show in Seattle

  1. brammofan says:

    This was a great read! I hope you’re signed up over at the Brammo Owners Forum. Please post this over there, if you would.


  2. Tony says:


    It is always good to hear about e-motorcycles. I too am impatient as to the development of this sector of the motorcycle world. I share your pain when it comes to charging opportunity locations when you travel on your electric moped/motorcycle. I have travelled 260 miles in one day on my X-treme 5000Li and had to worry about finding places to charge. I regret to say that I did not always have permission to charge at all my charging points. However, I still made the trip to prove a point for electrics.

    With that said, I don’t believe that the same can be said for the Zero & Brammo’s of the world. They only sell electrics and are not concerned about the real world use of these vehicles. If they cared about building Long Range or Touring E-Motorcycles from the start then we could worry about the e-commuter a lot easier. It has been my contention from the start that they do not see the need for this end of the market. That nobody wants to ride 200 miles on a motorcycle, gas or electric, no matter what the circumstances. Can you imagine what the development of the motorcycle would have been like if they sold them with varying gas tank sizes and with a tank that does not work with a current gasoline nozzle??!! Because that is exactly the way electrics are being sold, motorcycle, car, bicycle, or even mobility scooters. The range doesn’t matter to them and getting it charged fast is the problem of the consumer, not the manufacturer.

    I applaud your persistence in getting the charging stations for this event. It is not funny that when an electric vehicle event is setup that recharging those vehicles is almost an after thought.

    I would love to hear your comments on the ZEV 10. I am thinking that I would like to upgrade to this moped and I would like to hear your thoughts.

    Keep your wheels on the road.

    Tony Stevens
    Electric adopter since 2004.


    • brammofan says:

      I think it’s wrong to conclude that Zero and Brammo don’t care about the touring and long range segments of motorcycles. There is only so much energy density available in batteries today and they are using every bit of what they can install in a motorcycle frame and still be arguably affordable.

      Liked by 1 person

    • Hello Tony!

      Thanks for reading the post and leaving your comment. Glad to hear from a fellow EV adopter. You clearly have started this journey many years ahead of me and have more EV miles under your belt than I do.

      I appreciate the inconvenience that you went through to make a long-distance trip on your X-treme 5000Li. You, Terry Hershner, and Ben Rich are in a very small club of people who have shown that long-distance travel on e-motorcycles is possible. Like you say, it is about persistence. However, the amount of aftermarket hardware and planning needed to pull that off is a big turn-off to the general public due to the extra cost and effort required.

      Are e-motorcycle manufacturers ignoring touring customers?

      To Brammofan’s point, what we want from e-motorcycle manufacturers are products beyond their current capability to deliver. Stated simply: we want Long Range, Fast Charging, and Low Price. Manufacturers ask us to choose two. Zero gives us Range and Price. Brammo gives us Charging and Price. Brutus, Energica, Lightning, and LITO Green Motion give us Range and Fast Charging.

      Would I recommend a ZEV 10?

      IRegarding the ZEV 10, are we talking about this: I don’t have personal experience with it. From the video on that page, it sounds exactly like my Current Motor Super Scooter (, which also has a hub motor. On paper, the ZEV 10 certainly has a number of advantages over the Current Motor scooter: more battery, more range, more speed, more storage. The Current Motor scooter is cheaper than the ZEV 10, but this is small consolation.

      I noticed that the ZEV 10’s web page already has comparisons against Zero and Brammo e-motorcycles, so I won’t go into that here. What I don’t see is information about how to recharge the ZEV 10. The web site does not mention J1772 or CHAdeMO anywhere, so I can only assume L1 (110V) charging. So, even though the ZEV advertises range as one of its strengths, it does not claim Fast Charging, so it can’t claim to be a touring bike any more than a Zero can.

      t would be irresponsible for me to recommend a product that I have no experience with. It certainly looks good on paper. If you test ride one and like it, trust that they’ll stay in business long enough to offer you after-sales service, and feel confident that its claims on paper meet your needs, it could be worth a try. I would seek out other customers for their testimonials, first. Where have you looked so far?

      I own/ride a Current Motor scooter and have test-ridden an Electro Force Cycle / Lumos Cycle ( These two products are the most similar to the ZEV 10 that I’ve had any experience with. On paper, the Current is the weakest of the three, with smaller range, smaller top speed, and smaller storage. In practice, the Nucleus has better acceleration than the Current, but I can’t confirm its range claims, and I don’t know if any have been sold to a customer yet.

      As an efficient, emissions-free commuter the Current Motor scooter is perfectly fine. For anything else, I have to factor in recharging time because I first have to use up about 30-50% of the range to get anywhere interesting, which limits what I can do once I get there if I don’t charge before returning home. Otherwise, I’m pushing it home uphill (which I’ve done once). The Current Motor scooter would be more ideal for someone who can park and charge it in a more urban environment, where trips can be short and frequent.

      About electric motorcycle charging at the parking garage

      About the electric motorcycle charging effort, please understand that the motorcycle show is not an EV-specific show. The brands represented are the big gasoline bike makers, like BMW, BRP, Ducati, Harley-Davidson, Honda, Indian, Kawasaki, KTM, Suzuki, Triumph, Victory, and Yamaha. Brammo and Zero are relative newcomers. Thus, this is not an electric vehicle event in the vein of National Plug-In Day or National Drive Electric Week ( Such events are very careful to provide charging opportunities for their volunteers and exhibitors. That the Washington State Convention Center took the time to respond to my request and provide a generous number of power outlets despite the lack of any e-motorcycle exhibitor at the show is astonishing. (Harley-Davidson doesn’t count because it hasn’t produced any for sale.)


  3. The IMS sent out a survey seeking feedback about their 2014 shows. Here’s my long-form answer:

    I was very happy that the Washington State Convention Center temporarily provided electric motorcycle charging for guests with electric motorcycles. I have a Brammo electric motorcycle and a friend has an electric motorcycle by Zero Motorcycles. We were both grateful to be able to charge our motorcycles during our visit to the show, so that we could make it to our next destinations that day and return home. My wife doesn’t have an electric motorcycle, but brought her Nissan LEAF. I was happy to hear the convention center management tell me that they are planning to install permanent electric vehicle charging equipment in 2015 for their parking garage.

    My wife, my friends, and I support electric cars and motorcycles, and we expected to see electric motorcycles represented at the show, the largest in the Pacific Northwest. The Seattle area is very receptive to electric vehicles. lists Seattle as #2 for electric vehicle adoption weighted by population. will show you where electric motorcyclists live, with a cluster around Seattle second only to San Francisco in number.

    The Progressive International Motorcycle Show in Seattle has featured electric motorcycles in the past. KTM showed its FreeRide-E a few years ago. Zero Motorcycles had a large booth and showed off several models in 2012 through February 2014. Brammo had made an appearance in 2013. Now that Polaris has purchased Brammo’s motorcycle manufacturing business, I note that Polaris’ two motorcycle brands, Indian and Victory, have had a strong presence at the Seattle show for several years now.

    In November 2014, despite the debut of four other electric motorcycle manufacturers (Bultaco, Energica, Lightning Motorcycles, and Lito Green Motion) making their debut with electric motorcycles, only Harley-Davidson brought an electric motorcycle–and that one wasn’t going to market.

    I blogged about this here:

    In conclusion:

    * I was very happy to be able to charge my electric motorcycle when visiting your November 2014 show. I hope that amenity continues to be available at your future events.
    * Aside from the motorcycles themselves, I appreciate being able to shop for motorcycle clothing and accessories and to learn about motorcycle services such as motorcycle tours and rentals.
    * My biggest disappointment was that more electric motorcycles were not on display for me to learn about. Besides the Harley-Davidson Project LiveWire, I was looking forward to learning more about the BMW C Evolution, Bultaco Rapitan, Energica Ego, Lightning LS-218, and Lito Sora.

    Best regards,


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